Premium, Trusted Nutrition
Our thoughtful approach to nutrition helps ensure every bowl delivers quality proteins, probiotics, antioxidants, and everyday support for growing puppies.
Every store has unique needs, so we offer tailored support, educational resources, and expert guidance. Our goal is to help you give every pet the best possible start in life.
Tailored feeding recommendations based on age, breed, and life stage.
Direct access to nutrition experts for product questions, feeding support, and program guidance.
Support for weaning and helping young puppies transition confidently to their new homes.
We believe in supporting the hard work puppy stores do every day. Our program is designed to help reduce operational costs while giving puppies access to premium nutrition.
On all Health Extension products for your facility.
Send home with every puppy to ensure a healthy start.
Earn recurring revenue through our Affiliate Program.

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Get approved and access exclusive discounts.
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Start saving and sharing premium nutrition with your puppies!
The Health Extension Puppy Feeding Program is designed to support puppy stores by providing premium nutrition for puppies while they are in your care and helping create a smooth transition when they join their new families.
Qualified Puppy Feeding Partners receive
access to exclusive benefits designed specifically for puppy stores, including:
• Complimentary kennel feeding support
• Free puppy take-home bags for new families
• Exclusive partner pricing
• Educational resources and selling tools
• Affiliate opportunities to earn on repeat customer purchases
• Dedicated support from the Health Extension team
Our program helps offset the cost of feeding puppies while they are in your care by providing complimentary Health Extension food support to qualified partners.
Program support is based on your store’s needs, puppy volume, and overall partnership.
Our products are available through trusted Pet Distributor Partners.
Can't find a distributor near you? Contact our team and we'll help you get connected.
Explore the distributor map
To provide this level of support and create
the best experience for puppies and their new families, participating stores
are asked to:
• Feed and recommend Health Extension as their trusted nutrition partner
• Send puppies home with Health Extension food to help maintain consistency
• Submit monthly puppy sales information for continued program support
This allows us to support your kennel while helping new pet parents continue
the same nutrition their puppy already knows and loves.
Yes. The Puppy Feeding Program is designed for stores that choose Health Extension as their exclusive feeding partner.
This helps create consistency from your kennel to their new home while allowing
your team to confidently recommend the nutrition puppies are already thriving
on.
Yes! We understand changing your kennel’s feeding program is an important decision.
Our team would be happy to discuss options, answer questions, and help determine if Health Extension is the right fit for your puppies and your store.
Yes! Helping puppies transition successfully into their new homes is one of the biggest benefits of our program.
Eligible Puppy Feeding Partners receive Health Extension take-home bags to send
home with new puppy families, helping support a smooth transition while encouraging long-term customer loyalty.
Our support doesn’t stop when a puppy leaves your store.
Through the Health Extension Affiliate Program, puppy stores have the
opportunity to earn additional revenue when customers continue purchasing Health Extension after bringing their puppy home.
It’s an easy way to continue supporting your customers while growing your business.
Health Extension offers a complete line of
products designed to support puppies and their new families, including:
• Dry food
• Wet food and meal options
• Supplements
• Treats and chews
• Training support products
• Toys and enrichment items
Our team can help recommend the best options for your store, puppies, and
customers.
Once approved, our team will provide
everything you need to make the monthly process simple.
Participating stores submit their puppy sales information and program request
each month so we can continue providing the appropriate level of support.
Yes! Every puppy store operates differently, and we understand that every partnership has unique needs.
Our Puppy Feeding Program starts with a strong base structure designed to
support your kennel and new puppy families. From there, our team can discuss
additional opportunities and customized support based on your store’s puppy
volume, customer engagement, product growth, and overall partnership.
Getting started is simple.
Complete the Puppy Feeding Program request form and a member of our team will
reach out to learn more about your store, answer any questions, and discuss the
best partnership options available.